 Brand Development
At Terrace Blue, we know that a brand is nothing more or less than your customer's perception of your business or product. Knowing this means that we mix creativity with logic and customer research in helping you develop or re-position a brand that will effectively communicate your values.
 Web Design
During the dot com boom, our management team led dozens of clients into successful online ventures at Seurat Company with our creative design, usability testing, information architecture and development. Clients included Avis Rental Cars, UPS Racing, theLounge.com.au, Porter-Cable Tools and Delta Machinery. Now, our clients are able to tap into that experience, leadership and creativity for web and email design.
 Graphic Design
Being able to effectively communicate through thought-provoking, eye-catching and readable visual design and layout is imperative to any good marketing program. But, our clients gain the benefit of 15 years of hands on experience in graphic design that helps us to directly correlate all design with their overall marketing strategy. Before opening Photoshop or Illustrator, we ask the questions that will ensure your budget will be well-speng on graphics that are 100% on-brand with your company goals.
 Copywriting
The copy your company uses on your website, in brochures and in sales presentations is often a customer's first impression of you. Articulating that message is as important as any other aspect of your marketing. Terrace Blue has experience copywriting for websites, print marketing, sales presentations and more.
 Strategy Consulting
While Terrace Blue can provide almost any marketing solution you can think of, strategy consulting is our true sweet spot, simply because we thrive on understanding your business and becoming a part of your team. From day one on any project, we will dig in and learn about your company, the marketing you've done in the past and what your sales and growth goals are for the future. By doing this, even if your needs end up being small in the short-term, we'll succeed by providing a broad, well thought-out solution.
 Market Research
Doing market research is one of the first steps Terrace Blue will take in evaluating your companies marketing needs. We believe that having an understanding of your industry, the competition and target market demographics and psychographics is imperative to providing any marketing solution, from graphic design to a full-blown marketing strategy. In addition, our consultants have worked in almost every industry segment including finance, real estate, retail, loyalty and travel, and can bring a breadth of knowledge to the table.
 Data Analysis
Once a marketing plan is implemented, Terrace Blue can provide the data analytics that will help you modify the program to achieve optimal success. For Quint Solutions, Terrace Blue implemented a bi-monthly email newsletter campaign called THE MASCOT. With over 3,000 recipients, we have been able to provide the data analysis that helped Quint's sales team raise "HTML Open Rates" to 24%, personalize content and provide more of what their customers are interested in.
 Vendor Management
For many of our clients with growing businesses, managing vendors can unfortunately sometimes be the checkbox on the To-Do list that keeps slipping. Terrace Blue can help! With years of marketing experience on the vendor and client side, we can work with your vendors at whatever level you feel comfortable with and bring the right mix of project/scope management and creativity to your business projects.
 Customer Segmentation
Any business executive knows that a key part of growing your business is reaching the right customers at a time when they are ready to use your product. The key is communicating to those people at the right time. Customer segmentation and devising a CRM (Customer Relationship Management) plan is one way that Terrace Blue can help you cost-effectively target those customers and give you more bang for your advertising buck.
 Public Relations
One of the most credible ways you can communicate your brand is through public and media relations, and Terrace Blue has the experience and relationships to help you get there. With the properly crafted story about your business, we can create a press kit, write press releases and interface with the right media outlets in the right markets to ensure coverage.
 Advertising
While some people may confuse advertising with marketing, we believe it is just one important piece of the puzzle. Advertising brings together many facets of our strengths, and we'll work to create a smart, creative, succinctly-written ad that catches the right target audience's attention in the right publications or media.
 Event Planning
Event Planning is an area where Terrace Blue can really bring your marketing plan together. Once the proper research has been done, your brand created, the advertising and website built and running, and analytics and adjustments implemented, we'll do the legwork to help you create an unforgettable event. We can create a project plan, work with vendors, organize meetings, create presentations, order promotional items and be there to back you up while your new marketing and sales tactics sing! |
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